Ann Van Hoey Ceramics

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Earthenware Ferrari

 

In this work I combine the old metier of making earthenware vessels with the most luxurious status symbol of modern society, that of a red Ferrari. On a Ferrari car, the glossy red coating is merely meant to seduce the consumer. Here, however, the unexpected combination of pure craftsmanship with the pinnacle of capitalist consumerism, challenges the spectator to reflect upon the balance between tradition and progress.